A word from Melissa Cescon:
Signs, signs....everywhere a sign. Or not! In my time as a Real Estate Broker, I have come across sellers who are hesitant to display a “For Sale” sign on their lawn. The fact is – signs are one of the most effective ways to market your house, and in order to maximize exposure to generate the highest price possible, a sign is a good thing. Not taking advantage of it could actually delay a sale and I have seen that happen.
Signs promote your home 24/7. We don’t have a crystal ball and can’t predict when a potential buyer will be scouting your neighbourhood, or when a passer-by who might not be considering a home purchase, is suddenly smitten with your home, its location, its style.
Sometimes, there is concern that “For Sale” signs are an open invitation for passers-by to knock on your door at any time, wanting a quick tour. But that never has to happen. Leave that to me. That’s my job! Thanking them for their interest and handing them your real estate agent’s business card ensures that if and when they do tour your home with your agent, they will be qualified and well-screened, resulting in a greater chance of selling.
Many agents hear their sellers say, “I don’t want my neighbors to know that I’m selling.” I say.....neighbours are an excellent source of advertising because they tell friends, family and coworkers that your house is on the market. I can’t tell you how many neighbours have convinced their friends or family to buy in their same neighbourhood! And otherwise, that buyer might have never considered the home or area.
Here’s a final tidbit that will impress you about sign advertising....According to the 2012 National Association of REALTORS Profile of Home Buyers and Sellers, information sources used in home search was 53% from Yard Signs and 87% from a real estate agent. That’s telling me that you want to work with an excellent agent who is responsive and knows her market, but you also want to do your own scouting around before buying.
As always, my door is open to talk about real estate. So, with Spring in the air and warmer weather to scope out neighbourhoods, give me a call and I can update you on what’s available in your preferred neighbourhood.
Yours in Real Estate,